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    Romancing the past: Heritage visiting and the nostalgic consumer

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    Authors
    Goulding, Christina
    Issue Date
    2001
    
    Metadata
    Show full item record
    Other Titles
    Heritage
    Abstract
    Over the past decade, there has been growing interest in nostalgia and consumption experiences on the part of a small group of consumer researchers. This article offers an insight into the nostalgic experiences gained through consuming history at a contemporary British living museum. The findings of the research focus on two types of nostalgic behavior, which are identified as existential and aesthetic. Differences in the nostalgic reaction are conceptualized in relation to such factors as the quantity and quality of the individual's role repertoire, the experience of alienation in the present, and the extent and quality of social contact. The article aims to offer a perspective that draws upon both existing work in related fields and the findings of the research in order to contextualize nostalgia as an experiential factor behind the consumption of recreated history in the living interactive museum. © 2001 John Wiley & Sons, Inc.
    Citation
    Psychology and Marketing, 18 (6): 565-592
    Publisher
    Wiley
    Journal
    Psychology and Marketing
    URI
    http://hdl.handle.net/2436/26514
    DOI
    10.1002/mar.1021
    Additional Links
    http://www3.interscience.wiley.com/journal/80502793/abstract?CRETRY=1&SRETRY=0
    Type
    Journal article
    Language
    en
    ISSN
    07426046
    15206793
    ae974a485f413a2113503eed53cd6c53
    10.1002/mar.1021
    Scopus Count
    Collections
    Faculty of Social Sciences

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