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Online qualitative methods – challenges and opportunities
Lloyd, Joanne
Lloyd, Joanne
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2018
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This is a prepublication version of the following article; Online qualitative methods – challenges and opportunities 2018, 26 Qualitative Methods in Psychology Bulletin A growing proportion of the population are spending an increasing amount of time online (Poushter, 2016) and engaging in a wide variety of online activities (Blank & Groselj, 2014). Communication is one of the most common, with email, for example, being used by over 90% of UK adults (Blank & Groselj, 2014), and other forms of ‘computer mediated discourse’ (Herring & Androutsopoulos, 2015) including private, ‘direct messages’ sent between individuals through applications such as Whatsapp or Facebook messenger, also being widely used (Oghuma, Libaque-Saenz, Wong & Chang, 2016). Thus, there are many efficient and convenient avenues of online communication via which primary qualitative data can be collected; such as online interviews through text-based or video-based chat, or online qualitative surveys.
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Journal article
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en
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2396-9598