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BBC News – creating audience in the digital era
Fox, Andy Mitu, Bianca
Fox, Andy
Mitu, Bianca
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2016-03-01
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Abstract
This article will examine how a public service broadcaster, specifically the BBC, delivers news content to its audience across multiple media platforms. Rather than looking at how the audience responds to media texts, this article will take the opposite standpoint by addressing the following question: How does the BBC build its audience on a platform-by-platform basis? To answer this key question we compared news outputs on the three platforms offered by the BBC: web, television and radio. A sample was compiled based on the top stories that appeared at a specific time of day over a month in early 2015. The results suggest that there is no significant difference in establishing news agendas through a digitally converged media landscape. In fact the three platforms analysed do not take media convergence into account when delivering news content.
Citation
Fox, A., & Mitu, B. (2016). 'BBC News – creating audience in the digital era'. International Journal of Digital Television, 7 (1), pp 65-82. doi: 10.1386/jdtv.7.1.65_1
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Journal article
Language
en
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2040-4182
2040-4190
2040-4190