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Propensity and proclivity of vulnerable road users towards personalised road safety solutions

Booth, Colin A
; 
Sudhakaran, Gargy M
; 
Abbey, Samuel J
; 
Prabhakaran, Abhinesh
; ; ; ; ; 
Magoutas, Babis
; 
Bozinaki, Amalia
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Authors
Booth, Colin A
 Sudhakaran, Gargy M
 Abbey, Samuel J
 Prabhakaran, Abhinesh
 Georgakis, Panagiotis
 Renukappa, Suresh
 Suresh, Subashini
 Almohammad, Adel
 Magoutas, Babis
 Bozinaki, Amalia
 Gkountoumas, Filippos
 Georgiou, Marina
 Karvouniari-Matzakou, Dorine
 Masegosa, Antonio D
 Arriandiaga, Ander
 G. Cantu Ros, Oliva
 Bueno-Gonzalez, Jeronimo
 Pohle, Maria
 Strauzenberg, Nora
 Hilse, Vanessa S
 Poon, Crispian
 Chandranesan, Nimalan
 Anderson, Ruth
 Parnell, Katie
 Siakantaris, Harris
 Kostavara, Eirini
 Davlias, Orestis
 Maragkakis, Michail
 Sangwan, Jayant
 Benkic, Marusa
 Russotto, Remy
 Digkas, Agis
Editors
Other contributors
Affiliation
Faculty of Science and Engineering, University of Wolverhampton, UK
Epub Date
Issue Date
2025-11-18
Submitted date
Subjects
accident prevention
 safe routing
 mobile app
 Living Labs
 SOTERIA project
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Open access article, version of record, shared on a CC BY licence
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Abstract
Vulnerable road users (VRUs) account for ~70% of Europe’s total road fatalities. Whilst there has been an upsurge in solutions to improve infrastructure safety and vehicle safety, solutions for VRUs have not received the same attention. This study gathers the opinions and preferences of VRUs from across several European nations towards the design and implementation of possible road safety solutions. An online questionnaire survey (available in English, German, Greek and Spanish languages) was shared with potential participants. Based on the data collected for the first three months (30 September 2023 to 31 December 2023), the survey received responses (n = 719) from a wide variety of participant VRU types but chiefly those representing the pedestrian and cyclist groups. Findings reveal there is a strong interest in personalised technology-informed road safety products for VRUs, including safe/clean routing. It is suggested that designs should provide a preference towards fast routes but ideally away from routes used by fast moving vehicles, preferably along designated pedestrian, cycle or bridleways and/or through/near green infrastructure (e.g. public parks) or alongside waterways (e.g. rivers, canals). On-route streetlighting, on-route signposting and road/pavement surface type/condition are also important considerations. It is, therefore, proposed that the insights assembled from participants be judiciously considered when creating the features and functions of any road-safety solutions (e.g. mobile apps). Further, since this is part of a wider project using the precedent of co-creation, it is also proposed that any trials and testing should engage VRUs for evaluation and feedback to enhance the performance and potential market uptake of solutions.
Citation
Booth, C. A., Sudhakaran, G. M., Abbey, S. J., Prabhakaran, A. et al. (2025) Propensity and proclivity of vulnerable road users towards personalised road safety solutions, WIT Transactions on Ecology and the Environment, 264, pp.99-111. DOI: 10.2495/SC250091
Publisher
WIT Press
Journal
WIT Transactions on Ecology and the Environment
Research Unit
URI
https://wlv.openrepository.com/handle/2436/626186
DOI
10.2495/sc250091
PubMed ID
PubMed Central ID
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Additional Links
https://doi.org/10.2495/sc250091
Type
Conference contribution
Language
Description
© 2025 The Authors. Published by WIT Press. This is an open access article available under a Creative Commons licence. The published version can be accessed at the following link on the publisher’s website: https://www.witpress.com/elibrary/wit-transactions-on-ecology-and-the-environment/264/38736
Series/Report no.
ISSN
1746-448X
EISSN
1743-3541
ISBN
ISMN
Gov't Doc #
Sponsors
The SOTERIA Project has received funding from the European Commissions’ Horizon Europe Research and Innovation Programme under Grant Agreement No 101077433, as well as from the United Kingdom Research and Innovation (UKRI) agency (grant reference numbers: 10052969, 10058247, 10059948, 10064506) to whom all partner organisations and authors express their sincere gratitude,
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Faculty of Science and Engineering