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Transformation or retaining the status quo: Multinational hospitality companies and SME collaboration on sustainability in emerging countries

Authors
Yamak, Sibel
 Karatas-Ozkan, Mine
 Godwin, Eun Sun
 Mahmood, Samia
 Rahimi, Roya
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2022-10-03
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hospitality
 SMEs
 sustainability
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Abstract
This chapter focuses on the dynamics of MHC-SME collaboration on sustainability in an emerging country context. The findings show that MHC sustainability policy is generally driven from headquarters and that economic sustainability has priority over environmental and social sustainability. By contrast, SMEs appear to be able to initiate fully sustainable strategies based on the culture, tradition, family history, industry, and ethical standing of the owners. The interaction of MHCs and SMEs in relation to sustainability involves varying factors at the macro, meso, and micro levels. However, the micro level factor (i.e., human agency) seems to be the determining factor of the relationship. The authors provide rich contextual data by adopting a qualitative research method (case study) based on primary data, which is rare in international business literature.
Citation
Yamak, S., Karatas-Ozkan, M., Godwin, E. S., Mahmood, S., & Rahimi, R. (2023). Transformation or Retaining the Status Quo: Multinational Hospitality Companies and SME Collaboration on Sustainability in Emerging Countries. In H. Sezerel & B. Christiansen (Eds.), Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition, pp. 490-516. IGI Global. https://doi.org/10.4018/978-1-6684-4645-4.ch023
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IGI Global
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http://hdl.handle.net/2436/625091
DOI
10.4018/978-1-6684-4645-4.ch023
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https://www.igi-global.com/gateway/chapter/313292
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Chapter in book
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en
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© 2023 IGI Global. This is a chapter published by IGI Global in Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition, edited by Hakan Sezerel & Bryan Christiansen, available online: https://www.igi-global.com/gateway/book/291267 For reuse please see the publisher's terms and conditions: https://www.igi-global.com/about/rights-permissions/content-reuse/
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9781668446454
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Faculty of Arts, Business and Social Sciences