Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities
Goulding, Christina Shankar, Avi Elliott, Richard
Goulding, Christina
Shankar, Avi
Elliott, Richard
Editors
Other contributors
Affiliation
Epub Date
Issue Date
2002
Submitted date
Alternative
Abstract
Popular music is one of the most ubiquitous forms of contemporary culture. This paper looks at the phenomenon known as rave or dance culture in Britain. It examines the nature of the consumer experience at a dance club through the use of a two stage methodology. Based on observations and the collection of phenomenological data, the findings suggest that the experience is linked to a series of behaviours, which are related to fragmentation and identity. These include narcissistic identity, the emergence of new communities, the need for escape, engagement and prolonged hedonism. The paper examines these concepts in relation to postmodern consumption. In particular, an evaluation of postmodern theory and its focus on fragmentation and the project of the self is offered, by arguing for a return to "community".
Citation
Consumption Markets and Culture, 5 (4): 261-284
Publisher
Journal
Research Unit
PubMed ID
PubMed Central ID
Embedded videos
Type
Journal article
Language
en
Description
Rave; Dance Culture; Consumer Behaviour; Postmodernism; Identity; Popular Culture; ; Neo-tribes
Series/Report no.
ISSN
10253866