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'Nobody needs a label’: Responses on Facebook to a Team GB equity, diversity and inclusion initiative
Leflay, Kath Biscomb, Kay Richardson-Walsh, Helen Richardson-Walsh, Kate
Leflay, Kath
Biscomb, Kay
Richardson-Walsh, Helen
Richardson-Walsh, Kate
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2022-09-09
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Abstract
In support of the UK Stonewall Rainbow Laces Campaign, which focuses on supporting LGBTQ+ people, the British Olympic Association “Team GB” changed their Facebook logo to ‘Team LGBT+’ for a Day. Using reflexive thematic analysis, we assessed public reactions to an official Facebook post explaining the temporary logo change. During polarised debate, opposition was rarely expressed using directly homophobic sentiments but instead argued that the initiative was divisive by highlighting difference and would be ineffective, reflecting defensive conservative strategies to avoid supporting marginalised groups. Others, engaging in substantial online discussions, claimed to be upset about LGBTQ+ issues being forced on them. Proponents explained the purpose of the Day and the positive impact it could have. Findings suggested the importance of explaining that supporting one marginalised group does not undermine the rights of others, the ongoing difficulties that many face, and that the current situation is not a level playing field.
Citation
Devonport, T.J., Leflay, K., Biscomb, K., Richardson-Walsh, H., Richardson-Walsh, K. and Thelwall, M. (2023) ‘Nobody needs a label’: responses on Facebook to a Team GB equity, diversity and inclusion initiative. Sport in Society, 26(6), pp. 1113-1132 https://doi.org/10.1080/17430437.2022.2115365
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Journal article
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en
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This is an accepted manuscript of an article published by Taylor & Francis on 09/09/2022, available online: https://doi.org/10.1080/17430437.2022.2115365 The accepted version of the publication may differ from the final published version.
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1743-0437