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Secondary analysis of loot box data: are high-spending “whales” wealthy gamers or problem gamblers?
Close, James Gordon Spicer, Stuart Louise Nicklin, Laura Uther, Maria Lloyd, Joanne Lloyd, Helen
Close, James
Gordon Spicer, Stuart
Louise Nicklin, Laura
Uther, Maria
Lloyd, Joanne
Lloyd, Helen
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2021-02-03
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Abstract
Introduction Loot boxes are purchasable randomised reward mechanisms in video games. Due to structural and psychological similarities with gambling, there are fears that loot box purchasing may be associated with problematic gambling. Whilst monthly expenditure is typically modest (i.e. < $20), the distribution is highly skewed, with a small number of high-level spenders, sometimes referred to as “whales”. It is not known what proportion of industry profits are derived from such players, and whether they are typically wealthy individuals and/or problem gamblers. Methods We used structured literature searches to identify surveys of gamers with open-access loot box data. The resulting datasets were aggregated, and correlations between loot box expenditure, problem gambling and earnings investigated using Spearman’s rho correlations. Results The combined open-access data comprised 7,767 loot box purchasers (5,933 with self-report earnings). Secondary analysis of this self-report data confirmed that disproportionate revenue appears to be generated from high-level spenders: the top 5% of spenders (> $100/month) represent half of loot box revenue. Previously reported correlations between problem gambling and loot box expenditure were confirmed, with an aggregate correlation of ρ = 0.34, p < .001. In contrast, there was no significant correlation between loot box spend and earnings ρ = 0.02, p = .10. Conclusion Our secondary analysis suggests that games developers (unwittingly or not) are disproportionately profiting from moderate and high-risk gamblers, rather than high earning customers. Such patterns of spending mirror those observed with gambling revenues, and have implications for harm minimisation and ongoing policy debates around loot boxes.
Citation
Close, J., Spicer, S.G., Nicklin, L.L., Uther, M., Lloyd, J. and Lloyd, H. (2021) Secondary analysis of loot box data: are high-spending “whales” wealthy gamers or problem gamblers? Addictive Behaviors, 117 (June 2021), 106851.
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Journal article
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en
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This is an accepted manuscript of an article published by Elsevier in Addictive Behaviors on 03/02/2021, available online: https://doi.org/10.1016/j.addbeh.2021.106851
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0306-4603