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Can Brotherhood be Sold Like Soap…Online? An Online Social Marketing and Advocacy Pilot Study Synopsis

Cugelman, Brian
; 
Thelwall, Mike
; 
Dawes, Philip L.
Authors
Cugelman, Brian
 Thelwall, Mike
 Dawes, Philip L.
Editors
Other contributors
Affiliation
Epub Date
Issue Date
2007
Submitted date
Subjects
Internet-based marketing
 Captology
 Social marketing
 Advocacy
 Internet
 Behaviour
 Social campaigning
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Cugelman et al (2007).pdf
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Abstract
Having engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, it offers social campaigners an opportunity to deploy interactive interventions that encourage populations to adopt healthy living, environmental protection and community development behaviours. Using a classic set of social campaigning criteria, this paper explores relationships between social campaign websites and behavioural change.
Citation
Persuasive Technology, 4744: pp.144-147
Publisher
SpringerLink
Journal
Research Unit
URI
http://hdl.handle.net/2436/42093
DOI
10.1007/978-3-540-77006-0_19
PubMed ID
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Additional Links
https://link.springer.com/chapter/10.1007%2F978-3-540-77006-0_19
Type
Journal article
Language
en
Description
Series/Report no.
Lecture Notes in Computer Science
ISSN
03029743
16113349
EISSN
ISBN
9783540770053
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Faculty of Social Sciences