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2018-12-07
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Quantitative research in every branch of psychology involves the measurement of psychological constructs, and consumer psychology is no exception. The use of tools to measure psychological constructs is known as psychometrics. This chapter will outline the use of psychometric measures within consumer psychology and related fields – both in academic and practice settings – and discuss the theory underlying psychological measurement, before exploring the process by which these measures are developed by psychologists.
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en
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from Hackett, P. (Ed.). (2019). Quantitative Research Methods in Consumer Psychology. New York: Routledge,
This is an accepted manuscript of a chapter published by Routledge in Quantitative Research Methods in Consumer Psychology on 07/12/2018, available online: https://doi.org/10.4324/9781315641577. The accepted version of the publication may differ from the final published version.
This is an accepted manuscript of a chapter published by Routledge in Quantitative Research Methods in Consumer Psychology on 07/12/2018, available online: https://doi.org/10.4324/9781315641577. The accepted version of the publication may differ from the final published version.
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9781315641577
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Attribution-NonCommercial-NoDerivs 3.0 United States