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Change levers for unifying top-down and bottom-up approaches to the adoption and diffusion of e-learning in higher education

Singh, Gurmak
Hardaker, Glenn
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2017-02-16
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Using Giddens’ theory of structuration as a theoretical framework, this paper outlines how five prominent United Kingdom universities aimed to integrate top-down and bottom-up approaches to the adoption and diffusion of e-learning. The aim of this paper is to examine the major challenges that arise from the convergence of bottom-up perspectives and top-down strategies. Giddens’ theory is used to understand the dynamics of organisational change as they pertain to the adoption and diffusion of e-learning. This is intended to support our understanding of the interplay between top-down strategy and bottom-up adoption of e-learning. From the research and from our findings, we present a set of change levers that are intended to provide practical value for managers responsible for the diffusion of e-learning strategy in higher education.
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Singh, G., Hardaker, G. (2017) 'Change levers for unifying top-down and bottom-up approaches to the adoption and diffusion of e-learning in higher education', Teaching in Higher Education, 22(6), pp. 736-748. doi: 10.1080/13562517.2017.1289508
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en
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1356-2517
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