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We’ve got something for everyone: How individual differences predict different blogging motivations
Fullwood, Chris Nicholls, Wendy Makichi, Rumbidzai
Fullwood, Chris
Nicholls, Wendy
Makichi, Rumbidzai
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2014-04-11
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Abstract
The principal aims of this study were to develop a Blogging Motivations Questionnaire (BMQ) and to test the hypothesis that sex, age, and personality would be associated with individual blogging motivations. One hundred and sixty bloggers completed the BMQ and the International Personality Item Pool (Goldberg, 1999). Six motivations for writing blogs were confirmed: personal revelation, emotional outlet, creative outlet, selective disclosure, social networking and advertising. Conscientiousness predicted the ‘social networking’ motivation, Agreeableness predicted ‘selective disclosure’ and Openness ‘creative outlet’. Women were motivated by ‘selective disclosure’, and men for ‘advertising’ and as an ‘emotional outlet’. Finally, older bloggers were motivated to use their blogs as a ‘creative outlet’. With reference to the Uses and Gratifications paradigm, it is likely that bloggers actively construct blogs to satisfy very personal needs. Moreover, the types of needs that one wishes to satisfy are likely to vary with personality type and with one’s age and sex.
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Fullwood, C., Nicholls, N., & Makichi, R. (2015). We've got something for everyone: How individual differences predict different blogging motivations. New Media and Society, 17(9), pp 1583-1600.
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Journal article
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en
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1461-4448
1461-7315
1461-7315
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University of Wolverhampton