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    Communication-based influence components model

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    Cugelman_ 2009_communication-b ...
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    Authors
    Cugelman, Brian
    Thelwall, Mike
    Dawes, Philip L.
    Issue Date
    2009
    
    Metadata
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    Abstract
    This paper discusses problems faced by planners of real-world online behavioural change interventions who must select behavioural change frameworks from a variety of competing theories and taxonomies. As a solution, this paper examines approaches that isolate the components of behavioural influence and shows how these components can be placed within an adapted communication framework to aid the design and analysis of online behavioural change interventions. Finally, using this framework, a summary of behavioural change factors are presented from an analysis of 32 online interventions.
    Citation
    In: Proceedings of the 4th International Conference on Persuasive Technology. Claremont, California. Session: Influence and trust, Article no. 17.
    Publisher
    New York: ACM
    URI
    http://hdl.handle.net/2436/85973
    DOI
    10.1145/1541948.1541972
    Additional Links
    http://portal.acm.org/citation.cfm?id=1541948.1541972&coll=GUIDE&dl=GUIDE&CFID=61069628&CFTOKEN=54715899
    Type
    Conference contribution
    Language
    en
    ISBN
    978-1-60558-376-1
    ae974a485f413a2113503eed53cd6c53
    10.1145/1541948.1541972
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