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A STRATEGIC FRAMEWORK FOR MANAGING TRANSFORMATIONAL CHANGE TOWARDS SUSTAINABILITY IN THE ABU DHABI PUBLIC SECTOR ORGANISATIONFear of global, social and environmental catastrophes has led to most developed and developing economies to embrace sustainability as a desirable public policy goal. Therefore, the Abu Dhabi government has made public commitments to transform along a more sustainable trajectory and assigned the public sector the collective responsibility of leading this transformation. Henceforth, public sector organisations have to embrace sustainable practices, re-orient their activities to achieve wider societal sustainable outcomes and govern others to act more sustainably. However, little is known about how public sector organisations are responding to this encouragement in the Abu Dhabi. The aim of this research is to explore how Abu Dhabi public sector organisation is embedding sustainability strategies for improved competitiveness. Given the relatively new and unexplored nature of the research problem, qualitative research method was adopted to collect and analyse data. Semi-structured interviews with 60 professionals were used to collect data which was then analysed using content analysis for inference and conclusion. The study concluded that the concept of sustainability is perceived as a distinct concept. It is suggests that an organisation wide awareness-raising training programme on the concept of sustainability needs to be to developed and deployed. Also, there is a need for cross-sector collaboration to capture and share best and worst practices related to transformative change towards sustainability. The lack of leadership skills for successful deployment of sustainability initiatives is one of the most important challenges for organisation. Therefore, there is an urgent need to develop and deliver a bespoke training framework to address, improve and measure the effectiveness of leadership skills for driving change towards sustainability. Green technology has enormous potential to enable Abu Dhabi public sector organisation to meet its sustainability goals. It is recommended that future research on mobile applications for sustainability should focus on user readiness aspects, as well as organisation readiness for adoption and usage patterns of mobile devices. Overall, it is evident from the empirical findings that the outlook of improved sustainability initiatives efforts from the Abu Dhabi public sector organisation is quite promising at present. A strategic framework for transformative change towards sustainability was developed and validated. It is recommended to explore the level of embeddedness of sustainability initiatives in the public sector between developed and developing countries. This should lead to a generation of benchmark data and best practices in addressing global sustainability issues.