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    Transformation or retaining the status quo: Multinational hospitality companies and SME collaboration on sustainability in emerging countries

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    Authors
    Yamak, Sibel cc
    Karatas-Ozkan, Mine
    Godwin, Eun Sun cc
    Mahmood, Samia cc
    Rahimi, Roya cc
    Issue Date
    2022-10-03
    
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    Abstract
    This chapter focuses on the dynamics of MHC-SME collaboration on sustainability in an emerging country context. The findings show that MHC sustainability policy is generally driven from headquarters and that economic sustainability has priority over environmental and social sustainability. By contrast, SMEs appear to be able to initiate fully sustainable strategies based on the culture, tradition, family history, industry, and ethical standing of the owners. The interaction of MHCs and SMEs in relation to sustainability involves varying factors at the macro, meso, and micro levels. However, the micro level factor (i.e., human agency) seems to be the determining factor of the relationship. The authors provide rich contextual data by adopting a qualitative research method (case study) based on primary data, which is rare in international business literature.
    Citation
    Yamak, S., Karatas-Ozkan, M., Godwin, E. S., Mahmood, S., & Rahimi, R. (2023). Transformation or Retaining the Status Quo: Multinational Hospitality Companies and SME Collaboration on Sustainability in Emerging Countries. In H. Sezerel & B. Christiansen (Eds.), Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition, pp. 490-516. IGI Global. https://doi.org/10.4018/978-1-6684-4645-4.ch023
    Publisher
    IGI Global
    URI
    http://hdl.handle.net/2436/625091
    DOI
    10.4018/978-1-6684-4645-4.ch023
    Additional Links
    https://www.igi-global.com/gateway/chapter/313292
    Type
    Chapter in book
    Language
    en
    Description
    © 2023 IGI Global. This is a chapter published by IGI Global in Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition, edited by Hakan Sezerel & Bryan Christiansen, available online: https://www.igi-global.com/gateway/book/291267 For reuse please see the publisher's terms and conditions: https://www.igi-global.com/about/rights-permissions/content-reuse/
    ISBN
    9781668446454
    ae974a485f413a2113503eed53cd6c53
    10.4018/978-1-6684-4645-4.ch023
    Scopus Count
    Collections
    Faculty of Arts, Business and Social Sciences

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