Development and validation of an evaluation scale for audiovisual production for health interventions - ZIKAMOB
Authors
da Costa, Emily GaldinoFernandes, Izabelly Dutra
Albino, Victor Alves
Smania-Marques, Roberta
Olinda, Ricardo
da Silva, Leandro Fernandes
de Lima, Adrielly Karoliny
Barbosa Lourenço, Eli Mateus
Galisa, Steffany Sales
Albuquerque, Emanuelly Oliveira Muniz e
Smith, Matt
Traxler, John
Santos, Silvana
Issue Date
2022-08-15
Metadata
Show full item recordAbstract
According to the World Health Organization, intervention actions and Health Education achieve better performance when based on Behavior Change Theories associated with new technologies. This work aimed to build and validate an Audiovisual Production Assessment Scale (APAS) for use in educational interventions. One hundred videos of up to 90 seconds in length, produced by high school students from Northeast Brazil, were analyzed. The APAS contains twenty statements, grouped into five sections, some of which are based on the Social Cognitive Theory (observational learning; facilitators) and others, such as the halo effect and cognitive comfort, were proposed by Daniel Kahneman. It was found that, of the twenty statements, 15 of them had no significant difference between different evaluators; having obtained a value of 0.941 for Cronbach's Alpha, showing excellent internal reliability of the APAS. On average, 22 (33.8%) videos received a score greater than 60 points, indicating that they have the potential to significantly contribute to population behavior change in relation to the prevention of mosquito-borne arboviruses; 28 (41.3%) contribute satisfactorily; 15 (22.9%), partially and from one to two videos were scored with values lower than 19 points. Altogether, 12% of the videos received maximum scores in relation to the total score and subjective score. The APAS is, therefore, an example of an effective tool for assessing audiovisual content that can be used in educational interventions in health, with good internal reliability. The scale allows evaluating any content, classifying the production into categories that reveal its potential to promote behavior change.Citation
da Costa, E.G., Fernandes, I.D., Albino, V.A. et al. (2022) Development and validation of an evaluation scale for audiovisual production for health interventions - ZIKAMOB. Global Journal of Health Science, 14(9), pp. 1-14.Publisher
Canadian Center of Science and EducationJournal
Global Journal of Health ScienceAdditional Links
https://ccsenet.org/journal/index.php/gjhs/article/view/0/47625Type
Journal articleLanguage
enDescription
© 2022 The Authors. Published by The Canadian Center of Science and Education. This is an open access article available under a Creative Commons licence. The published version can be accessed at the following link on the publisher’s website: https://ccsenet.org/journal/index.php/gjhs/article/view/0/47625ISSN
1916-9736EISSN
1916-9744Sponsors
This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior – Brasil (CAPES) (Finance Code 001), Universidade Estadual da Paraíba (UEPB), Fundação de Apoio à Pesquisa do Estado da Paraíba (FAPESQ) (Grant 02/2017; 005/2020), British Council Newton Fund Institutional Links (Grant 274560199).ae974a485f413a2113503eed53cd6c53
10.5539/gjhs.v14n9p1
Scopus Count
Collections
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by/4.0/