Evaluation of sustainable business model innovation impacts for organisations: an application of the value mapping tool
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AbstractCreating and delivering economic, social and environmental value has become a priority for businesses around the world. Organisations that pursue sustainable business model innovation aim to contribute to the three pillars of sustainability by developing processes and capabilities to identify emerging opportunities, capitalise on those opportunities, engage with stakeholders, or adapt to changing circumstances. Thus, value creation help sustainable business models to increase their competitive advantage while ensuring resilience. The aim of this paper is to explore the impact of these activities. A qualitative enquiry based on semi-structure interviews allowed to expand current discussion and could help identify emerging themes. A design thinking value mapping tool is applied to present the findings and discuss avenues of value creation. The tool if often associated with ideation of sustainable business models, however, literature recognise its potential for the evaluation of their impact.
CitationMartinez, G., Renukappa, S. and Suresh, S. (in press) Evaluation of sustainable business model innovation impacts for organisations: an application of the value mapping tool. British Academy of Management Conference, 31st August-2nd September, Alliance Manchester Business School.
PublisherBritish Academy of Management
DescriptionThis is a paper that has been accepted for the BAM2022 Conference, 31st August-2nd September, 2022, Alliance Manchester Business School.
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