A systematic review exploring the impact of social media on breastfeeding practices
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Issue Date
2020-10-09
Metadata
Show full item recordAbstract
Social media has potential to promote and support positive health behaviours. This systematic review explores the influence of social media on breastfeeding decision-making, promotion and support. For the purpose of the review, social media was defined as social networking sites and blogs; M-technology and apps were only considered if they included an interactive element, such as a ‘share’ function, or one-to-many communication. Searches were conducted on EBSCO across seven databases (limited to 2007-2019). Of the 1261 papers initially identified, 22 met the inclusion criteria for the current review. Results are mixed, but there is evidence that social media can be used to improve breastfeeding awareness and attitudes. Breastfeeding mothers value pro-breastfeeding online communities. However, the success of such social media groups may be dependent on specific content shared, individual contributors, and group dynamics. Key considerations for practitioners are offered regarding how social media can augment services offered to support breastfeeding. Research in this field is still very much in its infancy. Further investigation of specific social media content is needed, alongside the viewpoints of those who have ceased breastfeeding against their wishes.Citation
Orchard, L. and Nicholls, W. (2020) A systematic review exploring the impact of social media on breastfeeding practices, Current Psychology. https://doi.org/10.1007/s12144-020-01064-wPublisher
Springer NatureJournal
Current PsychologyAdditional Links
https://www.springer.com/journal/12144Type
Journal articleLanguage
enDescription
This is an accepted manuscript of an article published by Springer, available online at: https://doi.org/10.1007/s12144-020-01064-w The accepted version of the publication may differ from the final published version.ISSN
1046-1310ae974a485f413a2113503eed53cd6c53
10.1007/s12144-020-01064-w
Scopus Count
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Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/