Alternative use of farmlands as tourism and leisure resources: diversification, innovations and competitiveness
AbstractEven though farm-based tourism has been around for some time, the contemporary development in farm business in the United Kingdom is intriguing and histrionic. Based on the contemporary situation, this study explores issues relating to diversification, innovation and competitiveness in farm attraction context. The study employed case study strategy and adopted qualitative research approach by conducting interviews in three farm attractions in Shropshire, West Midlands, United Kingdom; utilising a template approach to data analysis by identifying key themes a priori. Findings support the conception that different farm organisations have different needs that require different level of innovativeness. Three element of innovation distinctively emerged namely: organisational, product and marketing innovations. Based on the findings practical implications were identified.
CitationOriade, A., Broad, R. and Gelder, S. (2020) Alternative use of farmlands as tourism and leisure resources: diversification, innovations and competitiveness, International Journal of Management Practice, 13 (5) DOI: 10.1504/IJMP.2020.10030198
JournalInternational Journal of Management Practice
DescriptionThis is an accepted manuscript of an article published by Inderscience in International Journal of Management Practice, available online at: https://www.inderscience.com/offer.php?id=110038 The accepted version of the publication may differ from the final published version.
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/