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dc.contributor.authorHall, Richard
dc.date.accessioned2019-06-13T11:15:51Z
dc.date.available2019-06-13T11:15:51Z
dc.date.issued2019-07-01
dc.identifier.citationHall, R. (2019) Selling a dream? Information asymmetry and integrity within promotional literature for popular music courses, Journal of Popular Music Education, 3(2), pp. 225-243.
dc.identifier.doi10.1386/jpme.3.2.225_1
dc.identifier.urihttp://hdl.handle.net/2436/622441
dc.description.abstractProviders of higher education have a legal responsibility to provide accurate information to students. In an increasingly marketized sector, however, promotional imperatives place pressure on providers to ‘sell’ degrees to students. Given the indeterminate nature of popular music careers, not to mention the ‘intangible product’ that is Higher Education, the implicit or explicit indication of an assurance of career success upon completion of the degree could be regarded as being overstated. This article brings to bear a qualitative linguistic analysis of the terms and constructed meanings implied within promotional literature across a range of performance-based popular music degrees. It suggests that language in this context functions in a performative sense and can perpetuate questionable conceptions of popular music careers and the efficacy of degree courses. The article concludes with suggestions of improvements that might be made across the sector in the promotion of popular music degree courses.en
dc.formatapplication/PDFen
dc.languageEnglish
dc.language.isoenen
dc.publisherIntellect Booksen
dc.relation.urlhttps://www.intellectbooks.com/journal-of-popular-music-educationen
dc.subjectcareersen
dc.subjectcoursesen
dc.subjecthigher educationen
dc.subjectlanguageen
dc.subjectpromotionalen
dc.subjectpopular musicen
dc.subjectmarketizationen
dc.subjectmusic industriesen
dc.titleSelling a dream? Information asymmetry and integrity within promotional literature for popular music coursesen
dc.typeJournal articleen
dc.identifier.eissn2397-673X
dc.identifier.journalJournal of Popular Music Educationen
dc.date.updated2019-06-04T11:07:14Z
dc.date.accepted2019-05-31
rioxxterms.funderUniversity of Wolverhamptonen
rioxxterms.identifier.projectUOW130619RHen
rioxxterms.versionAMen
rioxxterms.licenseref.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en
rioxxterms.licenseref.startdate2020-07-01en
refterms.dateFCD2019-06-13T11:15:02Z
refterms.versionFCDAM


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