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dc.contributor.authorHinton, Daniel
dc.contributor.authorPlatt, Tracey
dc.date.accessioned2019-02-21T15:53:52Z
dc.date.available2019-02-21T15:53:52Z
dc.date.issued2018-12-07
dc.identifier.isbn9781315641577
dc.identifier.doi10.4324/9781315641577
dc.identifier.urihttp://hdl.handle.net/2436/622125
dc.descriptionfrom Hackett, P. (Ed.). (2019). Quantitative Research Methods in Consumer Psychology. New York: Routledge,
dc.descriptionThis is an accepted manuscript of a chapter published by Routledge in Quantitative Research Methods in Consumer Psychology on 07/12/2018, available online: https://doi.org/10.4324/9781315641577. The accepted version of the publication may differ from the final published version.en
dc.description.abstractQuantitative research in every branch of psychology involves the measurement of psychological constructs, and consumer psychology is no exception. The use of tools to measure psychological constructs is known as psychometrics. This chapter will outline the use of psychometric measures within consumer psychology and related fields – both in academic and practice settings – and discuss the theory underlying psychological measurement, before exploring the process by which these measures are developed by psychologists.
dc.formatapplication/PDF
dc.language.isoen
dc.publisherRoutledge
dc.relation.urlhttps://www.taylorfrancis.com/books/edit/10.4324/9781315641577/quantitative-research-methods-consumer-psychology-paul-hackett
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/
dc.subjectpsychometrics
dc.subjectscale design
dc.subjectscale development
dc.subjectconsumer psychology
dc.titleMeasurement Theory and Psychological Scaling
dc.typeChapter in book
pubs.edition1
pubs.place-of-publicationRoutledge, New York
dc.source.beginpage59
dc.source.endpage87


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