Show simple item record

dc.contributor.authorHayes, Sarah
dc.date.accessioned2019-02-16T11:21:27Z
dc.date.available2019-02-16T11:21:27Z
dc.date.issued2019-01-28
dc.identifier.citationHayes, S (2019) The Labour of Words in Higher Education Is it Time to Reoccupy Policy? Brillen
dc.identifier.isbn9789004395374
dc.identifier.urihttp://hdl.handle.net/2436/622096
dc.description.abstractAs Higher Education has come to be valued for its direct contribution to the global economy, university policy discourse has reinforced this rationale. In The Labour of Words in Higher Education: Is it Time to Reoccupy Policy? two globes are depicted. One is a beautiful, but complete artefact, that markets a UK university. The second sits on a European city street and is continually inscribed with the markings of passers-by. A distinction is drawn between the rhetoric of university McPolicy, as a discourse that appears to no longer require input from humans, and a more authentic approach to writing policy, that acknowledges the academic labour of staff and students, in effecting change. Inspired by the work of George Ritzer on the McDonaldisation of Society, the term McPolicy is adopted by the author, to describe a rational method of writing policy, now widespread across UK universities. Recent strategies on ‘the student experience’, ‘technology enhanced learning’, ‘student engagement’ and ‘employability’ are explored through a corpus-based Critical Discourse Analysis (CDA). Findings are humourously compared to the marketing of consumer goods, where commodities like cars are invested with human qualities, such as ‘ambition’. Similarly, McPolicy credits non-human strategies, technologies and a range of socially constructed buzz phrases, with the human qualities and labour activities that would normally be enacted by staff and students. This book is written for anyone with an interest in the future of universities. It concludes with suggestions of ways we might all reoccupy McPolicy.en
dc.language.isoenen
dc.publisherBrillen
dc.relation.urlhttps://brill.com/view/title/54551en
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectHigher Education policyen
dc.subjectdiscourseen
dc.subjectacademic labouren
dc.subjectMcDonaldisationen
dc.subjectCorpus Linguisticsen
dc.subjectcritical discourse analysisen
dc.subjectsociologyen
dc.titleThe labour of words in Higher Education is it time to reoccupy policy?en
dc.typeAuthored book
pubs.edition1
pubs.place-of-publicationRotterdam, Holland
dc.source.beginpage1
dc.source.endpage150


This item appears in the following Collection(s)

Show simple item record

Attribution-NonCommercial-NoDerivs 3.0 United States
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States