An investigation into the impact of the marketization of further education on individual teacher identities using visual images, metaphors and narrative to analyse and evaluate the key themes and discourses

Abstract

Teacher identity (Ti) is an important concept in helping to understand the variety of inter-connected influences that impact on the professional lives of teachers in further education (FE). Ti is under researched within the FE sector and is used in this study to analyse the impact of the marketization of FE (post-incorporation) on the roles of individual teachers and teacher managers. The study takes an interpretive stance using visual metaphors and the narratives of participant teachers, linked to their roles, and teaching journeys, to analyse and evaluate changes to professionalism and individual agency in response to the marketization of the sector. Key literature on Ti in FE, professionalism and teacher agency were used to develop an understanding of the effects of marketization in relation to the main question and market theory provided a lens through which to consider marketization in context. The findings identified the individualised nature of the effects of marketization on the identities of teachers and how they interpreted their roles. These were seen through different levels of teacher agency and changes to professionalism in response to managerialism and the altered culture of the colleges in the study. A summative conceptualisation of Ti in an FE context was developed, which provided an insight into the potential strategies adopted by staff in relation to marketization and the main question set for this study.