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dc.contributor.authorRitzer, George
dc.contributor.authorJandrić, Petar
dc.contributor.authorHayes, Sarah
dc.date.accessioned2018-12-21T10:41:02Z
dc.date.available2018-12-21T10:41:02Z
dc.date.issued2018-11-13
dc.identifier.citationRitzer, G., Jandrić, P., and Hayes, S. (2018) 'The velvet cage of educational con(pro)sumption', Open Review of Educational Research, 5 (1), pp. 113-129, DOI: 10.1080/23265507.2018.1546124
dc.identifier.doi10.1080/23265507.2018.1546124
dc.identifier.urihttp://hdl.handle.net/2436/622000
dc.description.abstractIn the year that George Ritzer publishes the ninth edition of The McDonaldization of Society, moving his famous theory firmly Into the Digital Age, critical educator Petar Jandrić and sociologist Sarah Hayes invited George to a dialogue on the digital transformation of McDonaldization and its critical application to Higher Education. In this article, George first traces for us the origins of his theory that has endured for four decades. A key dimension of McDonaldization is the ‘iron cage’ of control, via rationalization. Once contained within physical sites of bricks and mortar, now, we encounter a ‘velvet cage’ in sites of digital consumption, at the hands of non-human technologies, that threaten human labor and autonomy. Whilst the concept of the McUniversity is not without some critique, this interview provides compelling reasons to open new dialogue about McDonaldization in augmented settings such as Higher Education. With the rise of prosuming machines such as blockchain and bitcoin, that can both produce and consume without intervention from human ‘prosumers’, universities cannot afford to ignore the challenges of prosumer capitalism, which George concludes, will explode into unprecedented and unpredictable directions in the years to come.en
dc.formatapplication/PDFen
dc.language.isoenen
dc.publisherTaylor & Francis Onlineen
dc.relation.urlhttps://doi.org/10.1080/23265507.2018.1546124en
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectMcDonaldisationen
dc.subjectdigital prosumer capitalismen
dc.subjectHigher Educationen
dc.subjectrationalisationen
dc.subjectvelvet cageen
dc.subjectpro (con) sumptionen
dc.subjectpresuming machinesen
dc.subjectglobalisationen
dc.subjectbitcoinen
dc.subjectblockchainen
dc.subjectdialogueen
dc.titleThe velvet cage of educational con (pro) sumptionen
dc.typeJournal article
dc.identifier.journalOpen Review of Educational Researchen
dc.date.accepted2018-11-06
rioxxterms.funderUniversity of Wolverhamptonen
rioxxterms.identifier.projectUOW21122018SHen
rioxxterms.versionAMen
rioxxterms.licenseref.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/en
rioxxterms.licenseref.startdate2018-11-13en
dc.source.volume5
dc.source.issue1
dc.source.beginpage113
dc.source.endpage129
refterms.dateFCD2018-12-21T10:41:03Z
refterms.versionFCDAM
refterms.dateFOA2018-12-21T10:41:03Z


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