Over 100,000 posters: the unprecedented commercialism of the 1966 World Cup in England

Abstract

The world's most popular sport, soccer, has long been celebrated as “the beautiful game” for its artistry and aesthetic appeal. Picturing the Beautiful Game: A History of Soccer in Visual Culture and Art is the first collection to examine the rich visual culture of soccer, including the fine arts, design, and mass media. Covering a range of topics related to the game's imagery, this volume investigates the ways soccer has been promoted, commemorated, and contested in visual terms. Throughout various mediums and formats-including illustrated newspapers, modern posters, and contemporary artworks-soccer has come to represent issues relating to identity, politics, and globalization. As the contributors to this collection suggest, these representations of the game reflect society and soccer's place in our collective imagination. Perspectives from a range of fields including art history, sociology, sport history, and media studies enrich the volume, affording a multifaceted visual history of the beautiful game.