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Issue Date
2014-04-01
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Research suggests that personality dictates specific Internet preferences. One area that remains relatively unexplored is the influence of personality on engagement with social networking sites (SNSs). The current study employs a ‘Uses and Gratifications’ framework to investigate whether personality, age, and sex predict motivations for using SNSs. The study explores both global and specific factors of personality using Eysenck's EPQ-R short form (extraversion, neuroticism and psychoticism) and Beck's SAS (sociotropy and autonomy). Principal component analysis identified ten distinct motivational components, which were then successfully predicted by individual differences through regression analyses. It is therefore suggested that individuals with different profiles vary in their motivations for using SNSs. Results support theoretical assumptions based on previous literature and personality dispositions.Citation
Orchard, L.J., Fullwood, C., Galbraith, N., & Morris, N. (2014). Individual Differences as Predictors of Social Networking. Journal of Computer-Mediated Communication, 19 (3), pp 388-402.Publisher
WileyJournal
Journal of Computer-Mediated CommunicationAdditional Links
http://doi.wiley.com/10.1111/jcc4.12068Type
Journal articleLanguage
enISSN
1083-6101ae974a485f413a2113503eed53cd6c53
10.1111/jcc4.12068
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