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dc.contributor.authorFullwood, Chris
dc.contributor.authorNicholls, Wendy
dc.contributor.authorMakichi, Rumbidzai
dc.date.accessioned2017-10-11T08:52:18Z
dc.date.available2017-10-11T08:52:18Z
dc.date.issued2014-04-11
dc.identifier.citationFullwood, C., Nicholls, N., & Makichi, R. (2015). We've got something for everyone: How individual differences predict different blogging motivations. New Media and Society, 17(9), pp 1583-1600.
dc.identifier.issn1461-4448
dc.identifier.issn1461-7315
dc.identifier.doi10.1177/1461444814530248
dc.identifier.urihttp://hdl.handle.net/2436/620749
dc.description.abstractThe principal aims of this study were to develop a Blogging Motivations Questionnaire (BMQ) and to test the hypothesis that sex, age, and personality would be associated with individual blogging motivations. One hundred and sixty bloggers completed the BMQ and the International Personality Item Pool (Goldberg, 1999). Six motivations for writing blogs were confirmed: personal revelation, emotional outlet, creative outlet, selective disclosure, social networking and advertising. Conscientiousness predicted the ‘social networking’ motivation, Agreeableness predicted ‘selective disclosure’ and Openness ‘creative outlet’. Women were motivated by ‘selective disclosure’, and men for ‘advertising’ and as an ‘emotional outlet’. Finally, older bloggers were motivated to use their blogs as a ‘creative outlet’. With reference to the Uses and Gratifications paradigm, it is likely that bloggers actively construct blogs to satisfy very personal needs. Moreover, the types of needs that one wishes to satisfy are likely to vary with personality type and with one’s age and sex.
dc.description.sponsorshipUniversity of Wolverhampton
dc.formatapplication/pdf
dc.language.isoen
dc.publisherSage
dc.relation.urlhttp://journals.sagepub.com/doi/10.1177/1461444814530248
dc.subjectBlogging
dc.subjectmotivations
dc.subjectpersonality
dc.subjectUses and gratifications
dc.subjectindividual differences
dc.titleWe’ve got something for everyone: How individual differences predict different blogging motivations
dc.typeJournal article
dc.identifier.journalNew Media & Society
dc.source.volume17
dc.source.issue9
dc.source.beginpage1583
dc.source.endpage1600
refterms.dateFOA2018-07-18T13:41:48Z
html.description.abstractThe principal aims of this study were to develop a Blogging Motivations Questionnaire (BMQ) and to test the hypothesis that sex, age, and personality would be associated with individual blogging motivations. One hundred and sixty bloggers completed the BMQ and the International Personality Item Pool (Goldberg, 1999). Six motivations for writing blogs were confirmed: personal revelation, emotional outlet, creative outlet, selective disclosure, social networking and advertising. Conscientiousness predicted the ‘social networking’ motivation, Agreeableness predicted ‘selective disclosure’ and Openness ‘creative outlet’. Women were motivated by ‘selective disclosure’, and men for ‘advertising’ and as an ‘emotional outlet’. Finally, older bloggers were motivated to use their blogs as a ‘creative outlet’. With reference to the Uses and Gratifications paradigm, it is likely that bloggers actively construct blogs to satisfy very personal needs. Moreover, the types of needs that one wishes to satisfy are likely to vary with personality type and with one’s age and sex.


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