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dc.contributor.authorThomas, Erica
dc.contributor.authorPuig Ribera, Anna
dc.contributor.authorSenye-Mir, Anna
dc.contributor.authorEves, Frank F
dc.date.accessioned2017-09-19T09:26:01Z
dc.date.available2017-09-19T09:26:01Z
dc.date.issued2016-04-07
dc.identifier.citationThomas, E.M., Ribera, A.P., Senye-Mir, A., & Eves, F.F. (2016). Health Representations, Perceived Valence, and Concept Associations for Symbols as Food Cues: A Mixed-Methods Approach. Health communication, 31 (11), pp 1421-1425.
dc.identifier.issn1532-7027
dc.identifier.pmid27054271
dc.identifier.doi10.1080/10410236.2015.1077412
dc.identifier.urihttp://hdl.handle.net/2436/620664
dc.description.abstractResearchers have experimented with a range of point-of-purchase (PoP) interventions in supermarkets, restaurants, and cafeterias. In general, these interventions have employed written materials. This research tested symbols to visually summarize information about the (un)healthiness of food. Study one explored health representations and valence associated with the image of a heart, a bathroom scale, and a running shoe using qualitative field interviews (N = 1200). Study two explored accessibility of a priori concept associations for two of those images, stratified by valence, in a computerized response latency task (N = 40). Study one indicted that the heart was best linked to its intended theme "heart health." Concerning valence, the heart was seen as both positive and negative whereas the scale was less likely to be viewed as positive relative to the running shoe. In study two, the heart was linked to five of the six a priori concepts and there was evidence that three of these were more accessible. Overall, the heart was better linked to positive poles than negative ones. A heart symbol may be useful to prompt heart healthy choices at the PoP. There was evidence that a scale may bias choice away from undesirable foods.
dc.formatapplication/pdf
dc.language.isoen
dc.relation.urlhttps://www.tandfonline.com/doi/full/10.1080/10410236.2015.1077412
dc.subjectPoint-of-purchase
dc.subjectsymbols
dc.subjectresponse latency
dc.subjectmixed methods
dc.titleHealth representations, perceived valence, and concept associations for symbols as food cues: A mixed-methods approach
dc.typeJournal article
dc.identifier.journalHealth communication
dc.date.accepted2016-03-01
rioxxterms.versionAM
dc.source.volume31
dc.source.issue11
dc.source.beginpage1421
dc.source.endpage1425
refterms.dateFCD2020-12-17T11:08:15Z
refterms.versionFCDAM
refterms.dateFOA2018-07-18T14:19:19Z
html.description.abstractResearchers have experimented with a range of point-of-purchase (PoP) interventions in supermarkets, restaurants, and cafeterias. In general, these interventions have employed written materials. This research tested symbols to visually summarize information about the (un)healthiness of food. Study one explored health representations and valence associated with the image of a heart, a bathroom scale, and a running shoe using qualitative field interviews (N = 1200). Study two explored accessibility of a priori concept associations for two of those images, stratified by valence, in a computerized response latency task (N = 40). Study one indicted that the heart was best linked to its intended theme "heart health." Concerning valence, the heart was seen as both positive and negative whereas the scale was less likely to be viewed as positive relative to the running shoe. In study two, the heart was linked to five of the six a priori concepts and there was evidence that three of these were more accessible. Overall, the heart was better linked to positive poles than negative ones. A heart symbol may be useful to prompt heart healthy choices at the PoP. There was evidence that a scale may bias choice away from undesirable foods.


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