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Issue Date
2015-09-14
Metadata
Show full item recordAbstract
Purpose: Worksites have been targeted as an important setting for physical activity interventions. A recent emphasis for health promoters is the use of point-of-choice interventions to encourage stair climbing at work. This study explored three point-of-choice campaigns to increase stair climbing at work. Method: Ten focus groups and a rating task were conducted with 59 employees from a University and a University Hospital in the UK. Focus groups were structured around three messages and four prompts and sought to explore the motivational power of the resources, identify factors contributing to their effectiveness and provide recommendations to improve and optimize content. Benefits and barriers to stair climbing at work were also explored. Focus groups were recorded, transcribed and coded to identify key themes. Findings: Intra-personal factors health, motivation, social norms and time management influence stair climbing at work. Critically, extra-personal factors associated with the worksite itself can also bias a traveller’s choice independently of any intervention. Results suggest that messages targeting heart health have the greatest impact on reported propensity to climb the stairs at work. Messages targeting rate of respiration for fitness, however, may have a negative effect given that most people want to avoid getting out of breath at work. Originality value: Qualitative research is essential for developing and refining the design detail of point-of-choice interventions and tailoring their components to address individuals’ needs in different settings but there is little evidence of this in practice.Citation
Thomas, EL., Puig RA., Senye-Mir, A., Greenfield, S., Eves, F. (2015) 'Testing messages to promote stair climbing at work', International Journal of Workplace Health Management, 8 (3) pp. 189-205 doi: 10.1108/IJWHM-07-2014-0026Publisher
Emerald Group Publishing LimitedJournal
International Journal of Workplace Health ManagementAdditional Links
http://www.emeraldinsight.com/doi/10.1108/IJWHM-07-2014-0026Type
Journal articleLanguage
enISSN
1753-8351ae974a485f413a2113503eed53cd6c53
10.1108/IJWHM-07-2014-0026
Scopus Count
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Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/