Book Review of

Abstract

One may believe that reviewing a book on the “happiness industry” for the International Society for Humor Studies shows that humor is starting to embrace its natural bedfellow, positive psychology. However, before we all rush to jump on this new focus of interest, it might be worth considering the critiques offered by the author, William Davies. In his book Davies explores how and why there has been a shift in how we pursue happiness. He argues that happiness has moved away from being a personal goal to one that is used and controlled by a myriad of public entities, exploited by corporations to increase productivity, and even appearing on government agendas. Going beyond his own political and economic expertise, Davies also builds arguments that encompass practices within neuroscience and the science of psychology