Organizational culture and customer relationship management: a simple linear regression analysis
Abstract
Current study tries to investigate the combine effect of organizational culture factors on implementing Customer Relationship Management (CRM) in hotels. A questionnaire was administered among managers of a chain hotel in the UK and collected data was subjected to correlation and simple liner regression analysis. The results showed that creating cross functional teams, having culture of teamwork, committed and involved employees, adaptive and responsive attitudes towards change, information sharing, learning orientation and knowledge management, defined set of mission and visions and high degree of innovation are the main predictors for a successful CRM projects.Citation
Rahimi, R. 'Organizational Culture and Customer Relationship Management: A Simple Linear Regression Analysis', Journal of Hospitality Marketing & Management, 26 (4), pp. 443-449.Publisher
Taylor & FrancisJournal
Journal of Hospitality Marketing & ManagementAdditional Links
https://www.tandfonline.com/doi/full/10.1080/19368623.2017.1254579Type
Journal articleLanguage
enDescription
This is an accepted manuscript of an article published by Taylor & Francis in Journal of Hospitality Marketing & Management on 23/11/2017, available online: https://doi.org/10.1080/19368623.2017.1254579 The accepted version of the publication may differ from the final published version.ISSN
1936-8623ae974a485f413a2113503eed53cd6c53
10.1080/19368623.2017.1254579
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- Creative Commons
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/