Show simple item record

dc.contributor.authorPriporas, Constantinos-Vasilios
dc.contributor.authorStylos, Nikolaos
dc.contributor.authorRahimi, Roya
dc.contributor.authorVedanthachari, Lakshmi Narasimhan
dc.date.accessioned2016-12-22T14:43:49Z
dc.date.available2016-12-22T14:43:49Z
dc.date.issued2017-09-11
dc.identifier.citationPriporas, CV., Stylos, N., Rahimi, R., Vedanthachari, LN. (2017) 'Unraveling the diverse nature of service quality in a sharing economy: A social exchange theory perspective of Airbnb accommodation', International Journal of Contemporary Hospitality Management, 29(9), pp.2279-2301.
dc.identifier.issn0959-6119
dc.identifier.doi10.1108/IJCHM-08-2016-0420
dc.identifier.urihttp://hdl.handle.net/2436/620320
dc.descriptionThis is an accepted manuscript of an article published by Emerald in International Journal of Contemporary Hospitality Management on 11/09/2017, available online: https://doi.org/10.1108/IJCHM-08-2016-0420 The accepted version of the publication may differ from the final published version.
dc.description.abstractPurpose- This study investigates customers’ perceptions of the service quality facets of Airbnb accommodation using social exchange theory as a suitable conceptual framework to explain aspects of interactivity between guests and hosts. Design/methodology/approach- A self-administered questionnaire consisting of 25 accommodation- specific service quality attributes, structured according to Akbaba’s (2006) measurement scale and based on the service quality hierarchical conceptualization described by Brady and Cronin (2001) and Cronin and Taylor (1992), was distributed to Airbnb international guests visiting Phuket, Thailand. The sample was chosen through a two-stage sampling process and the PLS-SEM technique was used for data analysis. Findings- The results showed that convenience and assurance are critical contributors to the measurement of service quality in remote Airbnb lodgings. The findings further revealed that Airbnb guests are mainly interested in lodgings which have access to certain tourist sights, and in easily accessible information and efficient resolution of problems during their stay. We also found that guests greatly value the convenience and flexibility offered by Airbnb, and that they particularly appreciate the warm hospitality provided by the hosts. Finally, Airbnb guests have very low expectations of the amenities and services available at the lodgings. Research limitations/implications-Airbnb is one of the most well-known examples of hospitality in the sharing economy and results cannot be generalized to similar accommodation providers in sharing economies. Despite the appropriateness of using the measurement tool provided by Akbaba (2006), it is only one option among others for measuring service quality. Practical implications- The current study can assist hosts in gaining better knowledge of guests’ decision making processes and in designing effective marketing strategies by focusing on guests’ requirements in terms of service quality. The effective use of competitive strengths and the prioritization of business resources would potentially enhance guests’ positive experiences at the accommodation and at the destination. Originality/value-Limited numbers of studies have focused on the sharing economy and hospitality and in particular on Airbnb and this is the first study with a focus on service quality issues in terms of Airbnb accommodation.
dc.language.isoen
dc.publisherEmerald
dc.relation.urlhttps://www.emeraldinsight.com/doi/abs/10.1108/IJCHM-08-2016-0420
dc.subjectSharing economy
dc.subjectAirbnb
dc.subjectService quality
dc.subjectSocial Exchange Theory
dc.titleUnraveling the diverse nature of service quality in a sharing economy: a social exchange theory perspective of Airbnb accommodation
dc.typeJournal article
dc.identifier.journalInternational Journal of Contemporary Hospitality Management
dc.date.accepted2016-12-14
rioxxterms.funderUniversity of Wolverhampton
rioxxterms.identifier.projectUoW221216RR
rioxxterms.versionAM
rioxxterms.licenseref.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
rioxxterms.licenseref.startdate2018-03-01
dc.source.volume29
dc.source.issue9
dc.source.beginpage2279
dc.source.endpage2301
refterms.dateFCD2018-10-18T15:44:38Z
refterms.versionFCDAM
refterms.dateFOA2018-03-01T00:00:00Z
html.description.abstractPurpose- This study investigates customers’ perceptions of the service quality facets of Airbnb accommodation using social exchange theory as a suitable conceptual framework to explain aspects of interactivity between guests and hosts. Design/methodology/approach- A self-administered questionnaire consisting of 25 accommodation- specific service quality attributes, structured according to Akbaba’s (2006) measurement scale and based on the service quality hierarchical conceptualization described by Brady and Cronin (2001) and Cronin and Taylor (1992), was distributed to Airbnb international guests visiting Phuket, Thailand. The sample was chosen through a two-stage sampling process and the PLS-SEM technique was used for data analysis. Findings- The results showed that convenience and assurance are critical contributors to the measurement of service quality in remote Airbnb lodgings. The findings further revealed that Airbnb guests are mainly interested in lodgings which have access to certain tourist sights, and in easily accessible information and efficient resolution of problems during their stay. We also found that guests greatly value the convenience and flexibility offered by Airbnb, and that they particularly appreciate the warm hospitality provided by the hosts. Finally, Airbnb guests have very low expectations of the amenities and services available at the lodgings. Research limitations/implications-Airbnb is one of the most well-known examples of hospitality in the sharing economy and results cannot be generalized to similar accommodation providers in sharing economies. Despite the appropriateness of using the measurement tool provided by Akbaba (2006), it is only one option among others for measuring service quality. Practical implications- The current study can assist hosts in gaining better knowledge of guests’ decision making processes and in designing effective marketing strategies by focusing on guests’ requirements in terms of service quality. The effective use of competitive strengths and the prioritization of business resources would potentially enhance guests’ positive experiences at the accommodation and at the destination. Originality/value-Limited numbers of studies have focused on the sharing economy and hospitality and in particular on Airbnb and this is the first study with a focus on service quality issues in terms of Airbnb accommodation.


Files in this item

Thumbnail
Name:
Unraveling the diverse nature ...
Size:
658.1Kb
Format:
PDF

This item appears in the following Collection(s)

Show simple item record

https://creativecommons.org/licenses/by-nc-nd/4.0/
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/