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dc.contributor.authorOriade, Ade
dc.contributor.authorHall, Sophie
dc.contributor.authorRobinson, Peter
dc.date.accessioned2016-09-02T14:43:42Z
dc.date.available2016-09-02T14:43:42Z
dc.date.issued2016-04-01
dc.identifier.citationOriade, A., Hall, S., Robinson, P. (2016) 'Assessing Festival Attendees' Behavioral Intentions Through Perceived Service Quality and Visitor Satisfaction', 20 (1) pp. 27-40
dc.identifier.issn1525-9951
dc.identifier.doi10.3727/152599516X14538326024955
dc.identifier.urihttp://hdl.handle.net/2436/619738
dc.description.abstractThis study examines the festival attributes with the most significant impact on attendee quality perception, and subsequently the relationship between quality, satisfaction, and the likelihood that attendees would revisit and recommend the festival to others. Data were collected via self-completed questionnaires at Worcester city with particular focus on Worcester festival which is an annual community festival staged for two weeks in the summer. Perceptions of attendees were analysed and the findings support the view that festival attributes determine perceived quality and that quality has effect on satisfaction and behavioural intentions. This study contributes towards the understanding of festival attendee service quality perception, satisfaction and subsequent behavioural intentions. The research implications were discussed and recommendations for future research and industry managers were made.
dc.language.isoen
dc.publisherCognizant Communication Corporation
dc.relation.urlhttp://www.ingentaconnect.com/contentone/cog/em/2016/00000020/00000001/art00004
dc.subjectservice quality
dc.subjectbehavioural intentions
dc.subjectfestivals
dc.subjectquality attributes
dc.titleAssessing festival attendees’ behavioural intentions through perceived service quality and visitor satisfaction
dc.typeJournal article
dc.identifier.journalEvent Management 20(1),pp 27-40
dc.date.accepted2016-03-31
dc.source.volume20
dc.source.issue1
dc.source.beginpage27
dc.source.endpage40
html.description.abstractThis study examines the festival attributes with the most significant impact on attendee quality perception, and subsequently the relationship between quality, satisfaction, and the likelihood that attendees would revisit and recommend the festival to others. Data were collected via self-completed questionnaires at Worcester city with particular focus on Worcester festival which is an annual community festival staged for two weeks in the summer. Perceptions of attendees were analysed and the findings support the view that festival attributes determine perceived quality and that quality has effect on satisfaction and behavioural intentions. This study contributes towards the understanding of festival attendee service quality perception, satisfaction and subsequent behavioural intentions. The research implications were discussed and recommendations for future research and industry managers were made.


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