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    Assessing festival attendees’ behavioural intentions through perceived service quality and visitor satisfaction

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    Authors
    Oriade, Ade
    Hall, Sophie
    Robinson, Peter
    Issue Date
    2016-04-01
    
    Metadata
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    Abstract
    This study examines the festival attributes with the most significant impact on attendee quality perception, and subsequently the relationship between quality, satisfaction, and the likelihood that attendees would revisit and recommend the festival to others. Data were collected via self-completed questionnaires at Worcester city with particular focus on Worcester festival which is an annual community festival staged for two weeks in the summer. Perceptions of attendees were analysed and the findings support the view that festival attributes determine perceived quality and that quality has effect on satisfaction and behavioural intentions. This study contributes towards the understanding of festival attendee service quality perception, satisfaction and subsequent behavioural intentions. The research implications were discussed and recommendations for future research and industry managers were made.
    Citation
    Oriade, A., Hall, S., Robinson, P. (2016) 'Assessing Festival Attendees' Behavioral Intentions Through Perceived Service Quality and Visitor Satisfaction', 20 (1) pp. 27-40
    Publisher
    Cognizant Communication Corporation
    Journal
    Event Management 20(1),pp 27-40
    URI
    http://hdl.handle.net/2436/619738
    DOI
    10.3727/152599516X14538326024955
    Additional Links
    http://www.ingentaconnect.com/contentone/cog/em/2016/00000020/00000001/art00004
    Type
    Journal article
    Language
    en
    ISSN
    1525-9951
    ae974a485f413a2113503eed53cd6c53
    10.3727/152599516X14538326024955
    Scopus Count
    Collections
    Faculty of Social Sciences

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