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dc.contributor.authorFox, Andy
dc.contributor.authorMitu, Bianca
dc.date.accessioned2016-07-29T13:12:12Z
dc.date.available2016-07-29T13:12:12Z
dc.date.issued2016-03-01
dc.identifier.citationFox, A., & Mitu, B. (2016). 'BBC News – creating audience in the digital era'. International Journal of Digital Television, 7 (1), pp 65-82. doi: 10.1386/jdtv.7.1.65_1
dc.identifier.issn2040-4182
dc.identifier.issn2040-4190
dc.identifier.doi10.1386/jdtv.7.1.65_1
dc.identifier.urihttp://hdl.handle.net/2436/617739
dc.description.abstractThis article will examine how a public service broadcaster, specifically the BBC, delivers news content to its audience across multiple media platforms. Rather than looking at how the audience responds to media texts, this article will take the opposite standpoint by addressing the following question: How does the BBC build its audience on a platform-by-platform basis? To answer this key question we compared news outputs on the three platforms offered by the BBC: web, television and radio. A sample was compiled based on the top stories that appeared at a specific time of day over a month in early 2015. The results suggest that there is no significant difference in establishing news agendas through a digitally converged media landscape. In fact the three platforms analysed do not take media convergence into account when delivering news content.
dc.formatapplication/pdf
dc.language.isoen
dc.publisherIntellect
dc.relation.urlhttp://openurl.ingenta.com/content/xref?genre=article&issn=2040-4182&volume=7&issue=1&spage=65
dc.subjectAudience
dc.subjectbbc
dc.subjectMedia convergence
dc.subjectMulti-platform broadcasting
dc.subjectNews
dc.subjectPublic service television
dc.titleBBC News – creating audience in the digital era
dc.typeJournal article
dc.identifier.journalInternational Journal of Digital Television
dc.source.volume7
dc.source.issue1
dc.source.beginpage65
dc.source.endpage82
refterms.dateFOA2017-03-01T00:00:00Z
html.description.abstractThis article will examine how a public service broadcaster, specifically the BBC, delivers news content to its audience across multiple media platforms. Rather than looking at how the audience responds to media texts, this article will take the opposite standpoint by addressing the following question: How does the BBC build its audience on a platform-by-platform basis? To answer this key question we compared news outputs on the three platforms offered by the BBC: web, television and radio. A sample was compiled based on the top stories that appeared at a specific time of day over a month in early 2015. The results suggest that there is no significant difference in establishing news agendas through a digitally converged media landscape. In fact the three platforms analysed do not take media convergence into account when delivering news content.


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