A Framework for Enhancing Project Quality and Customer Satisfaction In Government Road Construction Projects In Rivers State, Nigeria

Abstract

Satisfaction has consistently been a source of concern to clients, stakeholders and customers in the construction industry globally. In Nigeria, despite the huge financial investments in construction and its associated economic benefits, construction projects are characterized by poor quality in aesthetics, high costs in maintenance and failure to meet or exceed the customers’ quality expectations. An even greater challenge is faced when considering government construction projects as re- occurring issues like on time delivery, operational and aesthetic excellence and even project abandonment continue to resurface. Although previous studies have developed models and frameworks to improve customer satisfaction in product and service organisations, researchers have not treated in detail issues involving customer satisfaction within projects which do not have profits and financial gains as the driving force such as government construction projects. The aim of this research was to develop a framework that would identify particular areas associated with project quality where adequate resources could be channelled in order to enhance customer satisfaction in government road construction projects in Rivers State, Nigeria. Sequel to an extensive literature review, a conceptual framework was developed to establish the relationship between three attributes of project quality namely performance, reliability and aesthetics and two attributes of customer satisfaction measured through contractor re-patronage and referral. 503 road construction practitioners within the Port Harcourt metropolis of Rivers State, Nigeria participated in a quantitative survey and data obtained was subjected to stepwise multiple regression analysis. The results showed that a strong, positive and significant relationship existed between the attributes of project quality and customer satisfaction with project quality explaining 54.8% of the variance in contractor re-patronage and 61.8% of the variance in contractor referral. Performance was however found to have the greatest effect on contractor re-patronage (R2=.550, adjusted R2=.548) while aesthetics had the highest effect on contractor referral (R2=.572, adjusted R2= .571). Reliability was found to have the weakest effect on customer satisfaction and could be attributed to its civil and structural Engineering links which are either unknown or invisible to the customer. 10 structured interviews with construction professionals were used to validate the developed framework and justify the research design. The findings support the framework and suggest that the knowledge and analysis of the construction costs, the use of competent professional experts, the provision of a revised legal framework for road construction, delegation of responsibility for road maintenance, avoidance of project abandonment, identifying and mitigating construction risks, adopting a strategy for project monitoring, enforcing health and safety considerations, provision of innovative excitement factors as well as post project evaluations were essential for enhancing project quality and customer satisfaction from government road construction projects. The study advocates for an adoption of the framework and concludes by making recommendations including the incorporation of government and private construction practitioners and further identifies areas for future study.