• Layout: Making it fit, finding the right balance between content and space

      Glaser, Jessica; Knight, Carolyn (USA: Rockport Publishers, 2003)
      The research examines how graphic designers find the right balance between content and space within the two challenging page environments. The research also asks if graphic designers use composition to significantly influence the visual message, in terms of tone of voice, target market and audience appeal, and what linguistic structures can be applied to visual structures in visual communication, in order to analyse and appreciate message and meaning. Dialogue with international designers was the primary source of data to inform, support and illustrate this book, which is both written and designed by the authors to ensure control over verbal and visual interpretation. The researchers work within the area of 2D/visual communications. Glaser’s contribution is based on her experience as a design practitioner and senior lecturer in graphic design and layout. Knight’s individual contribution stems from her post graduate study in linguistics.
    • Sticky Graphics: Creating Memorable Graphic Design using Mnemonics and Visual Hooks

      Glaser, Jessica; Knight, Carolyn (Switzerland: Rotovision SA, 2006)
      The researchers question the ways in which visual factors play a vital role in affecting memory, specifically examining the ways in which the visual language of graphic design plays a vital role in modifying memory. Glaser and Knight discusses what personal influences and world issues influence memory (for example family and individual preference). This research emerges from their interest in mnemonics and the fact that there was a lack of research specifically relating to visual mnemonics within graphic design. The strategies involve interdisciplinary text based research and original research with professionals leading to analysis and synthesis. The book is organized in terms of visual content and its spatial context, the pursuit of emotional response, tactile response and closes with a chapter on metaphor, metonomy and simile. The work is referenced to experienced, professional graphic designers, with examples of visual communication from around the world. The authors collate archive, analyze and present visual examples that demonstrate how visual language can aid memory. Glaser’s primary focus is on the visual aspects, while Knight’s is upon linguistic content.
    • The Graphic Designer's Guide to Effective Visual Communication: Creating Hierarchies with Type Image and Colour

      Glaser, Jessica; Knight, Carolyn (Switzerland: Rotovision SA, 2005)
      The researchers investigate how graphic designers employ changes of scale, composition, colour, and tone to influence the sequencing of information. They are also interested in how designers select the style and content of imagery, as well as how they use language to affect audience perception. This research emerges from anecdotal evidence of concerns amongst colleagues and the observation of need at numerous design institutions. The book discusses and juxtaposes typography driven and image driven aspects of visual hierarchy, in a manner not previously undertaken within the area of visual communication. Findings are illustrated not only by the work of international designers, but also with the aid of examples that have been specifically created by the researchers. The book is both written and designed by the authors to ensure control over verbal and visual interpretation. Glaser’s primary focus is on the visual aspects, while Knight’s is upon linguistic content.