Browsing Faculty of Social Sciences by Subjects
Now showing items 1-3 of 3
Customer CareThe 3rd edition of "Banking and Financial Services Regulation" provides detailed analysis and practical guidance on the UK regulatory system as it affects banking and financial services. The book has been written by a team of well known authors comprising practising lawyers, compliance officers, in-house counsel and academics.
The effective articulation of risk-based compliance in banksThe concept of compliance has developed over recent years. Gone are the days when satisfactory compliance in a bank consisted of making sure that a set of rules provided by a regulator had been met and each could be 'ticked off' and that appropriate returns had been sent in. Now the accepted approach is one of ascertaining the risks facing the institution and adopting appropriate measures to manage them. Regulatory guidelines are a tool to this end. A good example of this are the FSA rules in relation to financial regulation which, through their aims, their content, their guidance notes and their structure, clearly determine exactly this approach. However, while dealing with compliance in this way forces the bank to engage in a more careful and precise analysis of the risks facing it, problems can arise. The aim of this paper is to analyse how a bank can best succeed while approaching compliance as a risk-based issue. This is done while bearing in mind the various internal departments and external agencies that can impact on, or be impacted on by the procedures adopted. The paper considers the role of the regulator, compliance risk analysis itself and the relationship between the compliance department, other departments and external agents. It then goes on to consider the factors affecting risk, how compliance systems can best be built and shaped and how they can best be enforced. Finally, it considers the key issues that can be synthesised from this.
Towards a Successful CRM Implementation in Banks: An Integrated Model.In recent years, customer relationship management (CRM) has been the favoured theme for numerous studies and reports. Yet, there is a lack of systematic empirical evidence regarding the critical success factors (CSFs) for the CRM implementation, the activities that are affected by the use of the CRM programmes, and their consequent performance outcomes. In this article, we document the role of the CRM programmes in the banking sector and identify marketing activities that are affected by CRM usage. Taking a sample of 159 banks that utilise a CRM system, we found a substantial positive effect of the CRM usage on relationships effectiveness and marketing objectives. The results of this study have major implications for marketing people, as they suggest the notion that the CRM critical success factors should be implemented holistically rather than piecemeal to achieve the full potential of the CRM. The findings also stress the central role of customer services in the successful implementation of CRM programmes within banks.