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    How do Motivation, Pre-Visit Information Search and Destination Image affect Post-Visit Behavioural Intention? The case of an island destination.

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    Authors
    Li-Hui Chang
    Stylos, Nikolaos
    Shih-Shuo Yeh
    Yu-Yun Tung
    Issue Date
    2015
    
    Metadata
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    Abstract
    The purpose of this study is to examine tourists' pre and post visit behaviours in Kinmen and the change of their perceived destination image about the place. Questionnaire interview was used to survey international tourists to Kinmen, Taiwan. The relevant survey was based on a selfadministered questionnaire that finally generated 563 responses out of initially 610 questionnaires that were distributed. Thus, the return rate was 94%. The results indicate that pre-visit behaviour (comprised of motives, information search, and destination image) can influence post-visit behavioural intention directly and through decision making. Decision making also possess direct impact on post-visit behavioural intention, but has no mediating effect. The study has also indicated that certain socio-demographic variables possess significant influence on tourists' pre-visit behaviours. Firstly, young and non-married respondents with less monthly salary are more likely to visit Kinmen for learning motives. Secondly, education level is the strongest predictor for tourists' information search behaviours. Finally, socio-demographic variables possess little impact on destination image.
    Citation
    European Journal of Tourism Research. 2015, Vol. 9, p8-23. 16p.
    Publisher
    International University College
    Journal
    European Journal of Tourism Research
    URI
    http://hdl.handle.net/2436/560426
    Additional Links
    http://search.ebscohost.com/login.aspx?direct=true&db=hjh&AN=100638654&site=ehost-live
    Type
    Journal article
    Language
    en
    ISSN
    1994-7658
    Collections
    Faculty of Social Sciences

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