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dc.contributor.authorThelwall, Mike
dc.date.accessioned2006-09-20T09:50:59Z
dc.date.available2006-09-20T09:50:59Z
dc.date.issued2000
dc.identifier.citationThelwall, M. (2000), "Commercial Web sites: lost in cyberspace?", Internet Research, Vol. 10 No. 2, pp. 150-159. https://doi.org/10.1108/10662240010322939
dc.identifier.issn1066-2243
dc.identifier.doi10.1108/10662240010322939
dc.identifier.urihttp://hdl.handle.net/2436/4505
dc.descriptionThis is an accepted manuscript of an article published by MCB UP Ltd in Internet Research on 01/01/2000, available online: https://doi.org/10.1108/10662240010322939 The accepted version of the publication may differ from the final published version.
dc.description.abstractHow easy are business Web sites for potential customers to find? This paper reports on a survey of 60,087 Web sites from 42 of the major general and commercial domains around the world to extract statistics about their design and rate of search engine registration. Search engines are used by the majority of Web surfers to find information on the Web. However, 23 per cent of business Web sites in the survey were not registered at all in the five major search engines tested and 82 per cent were not registered in at least one, missing a sizeable potential audience. There are some simple steps that should also be taken to help a Web site to be indexed properly in search engines, primarily the use of HTML META tags for indexing, but only about a third of the site home pages in the survey used them. Wide national variations were found for both indexing and META tag inclusion.
dc.formatapplication/pdf
dc.format.extent232763 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.publisherMCB UP Ltd
dc.relation.urlhttp://www.emeraldinsight.com/10.1108/10662240010322939
dc.subjectE-commerce
dc.subjectInternet-based marketing
dc.subjectBusiness strategy
dc.subjectSearch engines
dc.subjectSurveys
dc.titleCommercial Web sites: lost in cyberspace?
dc.typeJournal article
dc.identifier.journalInternet Research
dc.format.digYES
rioxxterms.versionAM
refterms.dateFCD2020-06-08T12:06:59Z
refterms.versionFCDAM
refterms.dateFOA2018-08-21T12:03:00Z
html.description.abstractHow easy are business Web sites for potential customers to find? This paper reports on a survey of 60,087 Web sites from 42 of the major general and commercial domains around the world to extract statistics about their design and rate of search engine registration. Search engines are used by the majority of Web surfers to find information on the Web. However, 23 per cent of business Web sites in the survey were not registered at all in the five major search engines tested and 82 per cent were not registered in at least one, missing a sizeable potential audience. There are some simple steps that should also be taken to help a Web site to be indexed properly in search engines, primarily the use of HTML META tags for indexing, but only about a third of the site home pages in the survey used them. Wide national variations were found for both indexing and META tag inclusion.


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