A chaos/complexity theory approach to marketing in the turbulent South African business environment.
AbstractThis book consists of articles selected by the editors from the papers presented at the 2006 Leadership & Management Studies in Sub-Sahara Africa Conferences in Stone Town, Zanzibar. Conferences are presented by a voluntary association of individuals interested in improving the leadership and management competencies of Africans. Volume I details the association’s initial efforts consisting of empirical and theoretical research investigations and reviews of studies in the area. Topics range from core leadership issues, problems in management and leadership education, and business competitiveness to an exploration of the historical context of Sub-Sahara Africa. Coupled with the research data and theoretical concepts presented in the selected articles, this volume presents an in-depth look into the strategies directed to address these issues.
CitationIn: Littrell, R. F. & Ramburuth, P. (Eds.), Leadership & Management in Sub-Sahara Africa: Vol.1: 142-162
PublisherSan Diego: University Readers
TypeChapter in book