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dc.contributor.authorCugelman, Brian
dc.contributor.authorThelwall, Mike
dc.contributor.authorDawes, Philip L.
dc.date.accessioned2008-12-09T10:34:50Z
dc.date.available2008-12-09T10:34:50Z
dc.date.issued2007
dc.identifier.citationPersuasive Technology, 4744: pp.144-147
dc.identifier.isbn9783540770053
dc.identifier.issn03029743
dc.identifier.issn16113349
dc.identifier.doi10.1007/978-3-540-77006-0_19
dc.identifier.urihttp://hdl.handle.net/2436/42093
dc.description.abstractHaving engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, it offers social campaigners an opportunity to deploy interactive interventions that encourage populations to adopt healthy living, environmental protection and community development behaviours. Using a classic set of social campaigning criteria, this paper explores relationships between social campaign websites and behavioural change.
dc.language.isoen
dc.publisherSpringerLink
dc.relation.ispartofseriesLecture Notes in Computer Science
dc.relation.urlhttps://link.springer.com/chapter/10.1007%2F978-3-540-77006-0_19
dc.subjectInternet-based marketing
dc.subjectCaptology
dc.subjectSocial marketing
dc.subjectAdvocacy
dc.subjectInternet
dc.subjectBehaviour
dc.subjectSocial campaigning
dc.titleCan Brotherhood be Sold Like Soap…Online? An Online Social Marketing and Advocacy Pilot Study Synopsis
dc.typeJournal article
refterms.dateFOA2018-08-20T15:52:52Z
html.description.abstractHaving engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, it offers social campaigners an opportunity to deploy interactive interventions that encourage populations to adopt healthy living, environmental protection and community development behaviours. Using a classic set of social campaigning criteria, this paper explores relationships between social campaign websites and behavioural change.


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