Can Brotherhood be Sold Like Soap…Online? An Online Social Marketing and Advocacy Pilot Study Synopsis
Abstract
Having engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, it offers social campaigners an opportunity to deploy interactive interventions that encourage populations to adopt healthy living, environmental protection and community development behaviours. Using a classic set of social campaigning criteria, this paper explores relationships between social campaign websites and behavioural change.Citation
Persuasive Technology, 4744: pp.144-147Publisher
SpringerLinkAdditional Links
https://link.springer.com/chapter/10.1007%2F978-3-540-77006-0_19Type
Journal articleLanguage
enSeries/Report no.
Lecture Notes in Computer ScienceISSN
0302974316113349
ISBN
9783540770053ae974a485f413a2113503eed53cd6c53
10.1007/978-3-540-77006-0_19