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    We are not all Terrorists: UK Based Iranians, Consumption Practices and the ‘Torn’ Self.

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    Authors
    Jafari, Aliakbar
    Goulding, Christina
    Issue Date
    2008
    
    Metadata
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    Abstract
    This paper presents an exploratory study of the consumption practices of UK-based young Iranians. Based on a series of in-depth interviews and participatory observation we provide an insight into the identity-constituting meanings associated with consumption practices. We illustrate how individuals use consumption discourses to tackle a series of ideological tensions in their sociocultural settings, both in Iran and in the UK. We describe how in a theocratic state individuals use commodified cultural symbolic mediators to construct and reaffirm a sense of self and identity and also to covertly resist the dominant order. We discuss consumer's paradoxes and dilemmas when confronted with a complex set of clashes between restricting political/institutional dynamics and the emancipatory forces of Western consumption. We conclude by discussing how these contradictions and strategies lead to a form of “torn” self.
    Citation
    Consumption Markets & Culture, 11(2): 73-91
    Publisher
    Informaworld - Routledge (Taylor & Francis Group)
    Journal
    Consumption Markets & Culture
    URI
    http://hdl.handle.net/2436/42083
    DOI
    10.1080/10253860802033605
    Additional Links
    http://www.informaworld.com/smpp/content~db=all?content=10.1080/10253860802033605
    Type
    Journal article
    Language
    en
    ISSN
    10253866
    1477223X
    ae974a485f413a2113503eed53cd6c53
    10.1080/10253860802033605
    Scopus Count
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    Faculty of Social Sciences

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