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    Commercial Web site links.

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    Authors
    Thelwall, Mike
    Issue Date
    2001
    
    Metadata
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    Abstract
    Every hyperlink pointing at a Web site is a potential source of new visitors, especially one near the top of a results page from a popular search engine. The order of the links in a search results page is often decided upon by an algorithm that takes into account the number and quality of links to all matching pages. The number of standard links targeted at a site is therefore doubly important, yet little research has touched on the actual interlinkage between business Web sites, which numerically dominate the Web. Discusses business use of the Web and related search engine design issues as well as research on general and academic links before reporting on a survey of the links published by a relatively random collection of business Web sites. The results indicate that around 66 percent of Web sites do carry external links, most of which are targeted at a specific purpose, but that about 17 percent publish general links, with implications for those designing and marketing Web sites.
    Citation
    Internet Research, 11(2): 114-124
    Publisher
    MCB UP Ltd
    URI
    http://hdl.handle.net/2436/4018
    DOI
    10.1108/10662240110388224
    Additional Links
    http://www.emeraldinsight.com/10.1108/10662240110388224
    Type
    Journal article
    Language
    en
    ISSN
    10662243,00000000
    ae974a485f413a2113503eed53cd6c53
    10.1108/10662240110388224
    Scopus Count
    Collections
    Research Institute in Information and Language Processing

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