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dc.contributor.authorUgolini, Laura
dc.date.accessioned2008-05-20T20:14:54Z
dc.date.available2008-05-20T20:14:54Z
dc.date.issued2003
dc.identifier.citationTextile History, 34(2): 192-213
dc.identifier.issn00404969
dc.identifier.doi10.1179/004049603235001517
dc.identifier.urihttp://hdl.handle.net/2436/27202
dc.description.abstractThis article explores British men's attitudes towards the purchase of a particular commodity — the suit — in order to shed some light on the nature of male consumer demand in the four decades before the outbreak of the Second World War. The focus is on men's motives for choosing between a ready-to-wear and a made-to-measure suit. Financial considerations aside, the article suggests that interested and well-informed male consumers generally preferred to buy bespoke suits : while usually more expensive than their ready-made counterparts, these were also perceived to be better quality, better looking, and better value, and therefore most likely to enhance the wearer's sense of self-worth as a manly, discerning and successful consumer. (Ingenta)
dc.language.isoen
dc.publisherLondon: Maney Publishing
dc.relation.urlhttp://www.ingentaconnect.com/content/maney/tex/2003/00000034/00000002/art00005?token=006b183fd1fcc3766b64277b6876275045416762492673655d375c6b687b76504c48766c2544495b6c2d31382d3583c68b68698b345
dc.subject20th century clothing
dc.subjectMen's clothes
dc.subjectFashion history
dc.subjectTextiles
dc.subjectDesign history
dc.subjectEconomic history
dc.subjectSocial history
dc.subjectCultural history
dc.subjectRetail history
dc.subjectConsumers
dc.subjectCommodities
dc.subjectSocial status
dc.subjectMenswear
dc.titleReady-to-wear or Made-to-measure? Consumer Choice in the British Menswear Trade, 1900–1939
dc.typeArticle
dc.identifier.journalTextile History
html.description.abstractThis article explores British men's attitudes towards the purchase of a particular commodity — the suit — in order to shed some light on the nature of male consumer demand in the four decades before the outbreak of the Second World War. The focus is on men's motives for choosing between a ready-to-wear and a made-to-measure suit. Financial considerations aside, the article suggests that interested and well-informed male consumers generally preferred to buy bespoke suits : while usually more expensive than their ready-made counterparts, these were also perceived to be better quality, better looking, and better value, and therefore most likely to enhance the wearer's sense of self-worth as a manly, discerning and successful consumer. (Ingenta)


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