• Admin Login
    View Item 
    •   Home
    • Faculty of Social Sciences
    • Faculty of Social Sciences
    • View Item
    •   Home
    • Faculty of Social Sciences
    • Faculty of Social Sciences
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of WIRECommunitiesTitleAuthorsIssue DateSubmit DateSubjectsTypesJournalDepartmentPublisherThis CollectionTitleAuthorsIssue DateSubmit DateSubjectsTypesJournalDepartmentPublisher

    Administrators

    Admin Login

    Local Links

    AboutThe University LibraryOpen Access Publications PolicyDeposit LicenceCOREWIRE Copyright and Reuse Information

    Statistics

    Display statistics

    Age is just a number: rave culture and the cognitively young 'thirty something'

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Average rating
     
       votes
    Cast your vote
    You can rate an item by clicking the amount of stars they wish to award to this item. When enough users have cast their vote on this item, the average rating will also be shown.
    Star rating
     
    Your vote was cast
    Thank you for your feedback
    Authors
    Goulding, Christina
    Shankar, Avi
    Issue Date
    2004
    
    Metadata
    Show full item record
    Abstract
    This paper looks at “dance” or “rave”, a phenomenon usually associated with youth culture. It suggests that there is a hidden consumer who falls into the 30-40 age group. The paper examines the emergence of dance/rave, and the process of commodification of a sub-cultural movement. It suggests that youth-related activities are migrating up the age scale and draws on the results of a phenomenological study to support this. The findings suggest that the experience is closely related to cognitive age and the dimensions of “felt” age, “look” age, “do” age, and “interest” age.
    Citation
    European Journal of Marketing, 38 (5/6): 641-658
    Publisher
    Emerald
    Journal
    European Journal of Marketing
    URI
    http://hdl.handle.net/2436/26752
    DOI
    10.1108/03090560410529268
    Additional Links
    http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=D9E249571BEE9BF63EAB42131EAA3CE5?contentType=Article&contentId=853938
    Type
    Journal article
    Language
    en
    ISSN
    03090566
    00000000
    ae974a485f413a2113503eed53cd6c53
    10.1108/03090560410529268
    Scopus Count
    Collections
    Faculty of Social Sciences

    entitlement

     

    DSpace software (copyright © 2002 - 2021)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.