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    Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities

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    Authors
    Goulding, Christina
    Shankar, Avi
    Elliott, Richard
    Issue Date
    2002
    
    Metadata
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    Abstract
    Popular music is one of the most ubiquitous forms of contemporary culture. This paper looks at the phenomenon known as rave or dance culture in Britain. It examines the nature of the consumer experience at a dance club through the use of a two stage methodology. Based on observations and the collection of phenomenological data, the findings suggest that the experience is linked to a series of behaviours, which are related to fragmentation and identity. These include narcissistic identity, the emergence of new communities, the need for escape, engagement and prolonged hedonism. The paper examines these concepts in relation to postmodern consumption. In particular, an evaluation of postmodern theory and its focus on fragmentation and the project of the self is offered, by arguing for a return to "community".
    Citation
    Consumption Markets and Culture, 5 (4): 261-284
    Publisher
    Routledge (Taylor & Francis)
    Journal
    Consumption Markets and Culture
    URI
    http://hdl.handle.net/2436/26515
    DOI
    10.1080/1025386022000001406
    Additional Links
    http://www.informaworld.com/smpp/content?content=10.1080/1025386022000001406
    Type
    Journal article
    Language
    en
    Description
    Rave; Dance Culture; Consumer Behaviour; Postmodernism; Identity; Popular Culture; ; Neo-tribes
    ISSN
    10253866
    ae974a485f413a2113503eed53cd6c53
    10.1080/1025386022000001406
    Scopus Count
    Collections
    Faculty of Social Sciences

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