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dc.contributor.authorEid, Riyad
dc.contributor.authorElbeltagi, Ibraheem
dc.date.accessioned2008-05-16T11:16:42Z
dc.date.available2008-05-16T11:16:42Z
dc.date.issued2006
dc.identifier.citationJournal of Euromarketing, 15(2): 51-73
dc.identifier.issn10496483
dc.identifier.issn15286967
dc.identifier.doi10.1300/J037v15n02_04
dc.identifier.urihttp://hdl.handle.net/2436/26493
dc.description.abstractBusiness-to-Business International Internet Marketing (B2B IIM) has emerged as one of the key drivers in sustaining an organisation's competitive advantage. Market entry and communication via the Internet have affected the dynamics and traditional process in B2B commerce. The critical question for companies today is what should be done to find leverage points that could result in greater success of this kind of business and how are market-oriented activities affected by the use of the internet. However, few empirical studies have been done regarding B2B IIM that are affected by the use of the Internet, and the effect of that on B2B marketing efficiency. By studying the practice of 123 UK B2B companies, it has been found that the use of the Internet positively influences B2B international marketing by its two dimensions, B2B international marketing activities and B2B marketing activities which reflect positively on the marketing efficiency.
dc.language.isoen
dc.publisherHaworth Press
dc.relation.urlhttp://haworthpress.com/store/ArticleAbstract.asp?ID=72040
dc.subjectMarketing strategy
dc.subjectCompanies
dc.subjectInternet marketing
dc.subjectB2B companies
dc.titleThe Influence of the Internet on B-to-B International Marketing Activities An Empirical Study of the UK Companies
dc.typeJournal article
dc.identifier.journalJournal of Euromarketing
html.description.abstractBusiness-to-Business International Internet Marketing (B2B IIM) has emerged as one of the key drivers in sustaining an organisation's competitive advantage. Market entry and communication via the Internet have affected the dynamics and traditional process in B2B commerce. The critical question for companies today is what should be done to find leverage points that could result in greater success of this kind of business and how are market-oriented activities affected by the use of the internet. However, few empirical studies have been done regarding B2B IIM that are affected by the use of the Internet, and the effect of that on B2B marketing efficiency. By studying the practice of 123 UK B2B companies, it has been found that the use of the Internet positively influences B2B international marketing by its two dimensions, B2B international marketing activities and B2B marketing activities which reflect positively on the marketing efficiency.


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