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    Blog Searching: The First General-Purpose Source of Retrospective Public Opinion in the Social Sciences?

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    Authors
    Thelwall, Mike
    Issue Date
    2007
    
    Metadata
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    Abstract
    Purpose – To demonstrate how blog searching can be used as a retrospective source of public opinion. Design/methodology/approach - In this paper a variety of blog searching techniques are described and illustrated with a case study of the Danish cartoons affair. Findings - A time series analysis of related blog postings suggests that the Danish cartoons issue attracted little attention in the English-speaking world for four months after the initial publication of the cartoons, exploding only after the simultaneous start of diplomatic sanctions and a commercial boycott. Research limitations/implications – Blogs only reveal the opinions of bloggers, and blog analysis is language-specific. Sections of the world and the population of individual countries that do not have access to the internet will not be adequately represented in blogspace. Moreover, bloggers are self-selected and probably not representative of internet users. Originality/value - The existence of blog search engines now allows researchers to search blogspace for posts relating to any given debate, seeking either the opinions of blogging pundits or casual mentions in personal journals. It is possible to use blogs to examine topics before they first attracted mass media attention, as well as to dissect ongoing discussions. This gives a retrospective source of public opinion that is unique to blog search engines.
    Citation
    Online Information Review, 31(3): 277-289
    Publisher
    Emerald
    URI
    http://hdl.handle.net/2436/15613
    DOI
    10.1108/14684520710764069
    Additional Links
    http://www.emeraldinsight.com/10.1108/14684520710764069
    Type
    Journal article
    Language
    en
    Description
    Metadata only
    ISSN
    1468-4527
    Sponsors
    The work was supported by a European Union grant for activity code NEST-2003-Path-1. It is part of the CREEN project (Critical Events in Evolving Networks, contract 012684).
    ae974a485f413a2113503eed53cd6c53
    10.1108/14684520710764069
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    Research Institute in Information and Language Processing

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